With NVIDIA’s GTX 780 dominating the high end and their GTX 760 providing an excellent price / performance ratio within the sub-$300 segment, many have been overlooking the GTX 770. This $400 graphics uses the same GK104 as its spiritual predecessor, the GTX 680 but increases performance through the use of higher Boost clocks and increased memory bandwidth. The result is an adaptable platform that should be appealing to gamers who can’t afford a GTX 780 but want more staying power than a GTX 760 can provide.
ASUS has jumped on the bandwagon with both feet but, unlike their competitors, have narrowly focused their efforts towards a single SKU: the GTX 770 DirectCU II OC. This is an excellent approach since brand confusion can be minimized while gamers get to benefit from slightly lower pricing since ASUS didn’t need to thinly spread their resources in an effort to cover too many different products.
The current generation of ASUS DirectCU II OC cards aren’t known for their sky-high default clock speeds and the GTX 770 is no different. In this case it receives a mere 12MHz Base Clock increase and a 25MHz Boost overclock, neither of which will likely result in a noticeable gameplay improvement. We did however see our card hovering at 1150MHz most of the time with very little movement so performance should be quite respectable in most situations. As with most NVIDIA board partners, ASUS decided to keep the 7Gbps memory at reference clocks since anything higher would have meant limited returns in exchange for potential stability issues.
So what does ASUS’ GTX 770 actually cost? $409 or a mere $10 more than a baseline reference-clocked card. To put this into further perspective, the DirectCU II is $40 less than MSI’s Lightning and costs the same as EVGA’s GTX 770 Superclocked ACX but goes for $10 more than Gigabyte’s faster GTX 770 WindForce OC. As for comparisons against the lackluster 4GB cards, you’ll be saving nearly $40 by deciding to go with the DirectCU II OC. Unfortunately, its clock speeds don’t measure up to these competitors so ASUS will have to hope their component selection and overclocking headroom sets their card apart.
Speaking of component selection, the GTX 770 DirectCU II OC uses much of the same technology as its bigger brother, the spectacular GTX 780 DirectCU II OC. Needless to say, certain parts of this review may sound slightly repetitive as a result.
ASUS has jumped on the bandwagon with both feet but, unlike their competitors, have narrowly focused their efforts towards a single SKU: the GTX 770 DirectCU II OC. This is an excellent approach since brand confusion can be minimized while gamers get to benefit from slightly lower pricing since ASUS didn’t need to thinly spread their resources in an effort to cover too many different products.

The current generation of ASUS DirectCU II OC cards aren’t known for their sky-high default clock speeds and the GTX 770 is no different. In this case it receives a mere 12MHz Base Clock increase and a 25MHz Boost overclock, neither of which will likely result in a noticeable gameplay improvement. We did however see our card hovering at 1150MHz most of the time with very little movement so performance should be quite respectable in most situations. As with most NVIDIA board partners, ASUS decided to keep the 7Gbps memory at reference clocks since anything higher would have meant limited returns in exchange for potential stability issues.
So what does ASUS’ GTX 770 actually cost? $409 or a mere $10 more than a baseline reference-clocked card. To put this into further perspective, the DirectCU II is $40 less than MSI’s Lightning and costs the same as EVGA’s GTX 770 Superclocked ACX but goes for $10 more than Gigabyte’s faster GTX 770 WindForce OC. As for comparisons against the lackluster 4GB cards, you’ll be saving nearly $40 by deciding to go with the DirectCU II OC. Unfortunately, its clock speeds don’t measure up to these competitors so ASUS will have to hope their component selection and overclocking headroom sets their card apart.
Speaking of component selection, the GTX 770 DirectCU II OC uses much of the same technology as its bigger brother, the spectacular GTX 780 DirectCU II OC. Needless to say, certain parts of this review may sound slightly repetitive as a result.
