Well, the Noctua colours never bothered me either, especially since I don't have a window on the side of my case, and I too think that card looks pretty good, but you KNOW there's a significant segment of the computer buying public that WILL NOT buy that item based on colour alone. Not that many will actually be able to buy one anyway.
I think it'd be a great option if you were running regular Noctua-coloured fans in the rest of your case. Sure, the GPU fans point down, so you don't see them easily, but at least you'd know your fan colour scheme was matchy-matchy!
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