Nice entry into the SFF market. Somewhat bigger Ncase M1-esque case. Looks like you can fit the massive 2.5-3 slot GPUs that have become so common which is a potentially nice change.
I'm still thinking of a Ncase V6 for my next build when the 4000 series AMD chips are out (assuming NCase is actually shipping to Canada by then), but it's certainly nice to have more options in the SFF market.
Price point is $60 USD, which is vastly cheaper than an NCase so I could see this doing pretty well in sales.