I'm with SugarJ on this one, I was thinking you should certainly start in the $400-500 range. I had a similar conundrum with my U2711. The quality and feature set of the monitors is very high but a lot of people buying, unless they are a Photoshop or similar user, don't know enough to know what they're getting. So that makes it harder to get the "value" of the monitor used when the market has so many cheap crappy monitors at lower prices.
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