Propaganda is a strong word.
- Does it perform better than the 13900k? Yes.
- Did it retake the gaming performance crown? Yes.
It's a cpu release. There is no mandatory purchase. Should BB, CC, or MX sell it to you as the fastest gaming cpu? Why not? It's a small performance increase, but it is an increase. It may not make sense for many, but it can for some. It uses more power than AMD, but it's not an earth shattering difference, especially when comparing 14900k to 7950x3d. Many reviews are saying that Both Intel and AMD are hitting around 100c even on 360 rads. Both have hit the limit.