Or you could check out D2D, Impulse, Green Man Gaming or Gamersgate (I think that covers the rest). I find the other digital distributors have better pre order deals in general. Whenever they have discount codes they usually work on pre orders.
I know there are others but I hate using a whole bunch of different places. I don't mind gog for example as once I download it I have it and don't need to go online to activate or any other crap DRM. I guess I am still from the time when we bought everything in the store and never had to worry about DRM crap.
I just want to be able to purchase the game and play it. If EA, makes that difficult then whatever, screw them. I also have a thing against EA just having their own store. I just don't like EA I guess. Ok, this is turning into a rant, or will be soon, so back on topic.
Saw some footage from Comic-con and it looks pretty good. I like the weapon mod idea, but hopefully they do it right. All in all I'm in it for the story and really the action is second to that.