Let’s get started with Asus.. and quite honestly what seems to be the future of GPUs. Yesterday, Asus officially announced that they would increase the price on both their Gpu’s and motherboard products. These price changes are taking effect in early 2021 aka right now and apply to the entire lineup of both product stacks.
According to ASUS the reason for the price increase is due to “increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs.”
So how much did the price increase for their GPUs? Well, the MSRP’s from AMD and Nvidia are being completely ignored. The cheapest RTX 3060ti from Asus is now 499 instead of the 399 MSRP, the 3070’s see a minimum of 599, and the 3080 is at 859.
Now some other manufacturers such as MSI and gigabyte, seem to keep their price intact but I’m willing to bet that its mostly due to the shortage of GPU’s. Not only that, but im pretty sure this will change very soon since the Chinese import tariff exemptions have expired with the new year and unfortunately, we can expect the tariffs to start from 7.5% to 25% So this increase in price will probably affect all PC components, not just GPU’s and Motherboards.