It won't be longer unless it is not of reference PCB and reference cooler. What you see in the picture is just the reference card which will be the same from one manufacturer to another. The only difference is the decal over the card.
Anyway you could just go to the manufacturers website and check anyways for non reference coolers. If it is of the same length then very likely it will fit.
Anyway you could just go to the manufacturers website and check anyways for non reference coolers. If it is of the same length then very likely it will fit.