OK Squeetard, I must be missing something here. The HWC review gave it a Conclusion titled "New High Water Mark" and a Damn Good Value award. The other reviews I have seen (small sample, but still) are saying things like the RX480 puts AMD in a good position for the mainstream market (AnandTech) and best budget graphics card (Ars Technica). Even Tom's Hardware review conclusion seems generally favourable saying that they appreciate that AMD has achieved "the combination of smaller, faster, cooler and quieter, all for less money".
So that's just like, their opinion man
None of that says anything positive to me. Maybe if you actually don't even own a gpu this would be a good choice to start? Considering only price.
Massive die shrink (2x!) and nothing to show for it. That's all I see when I read all the reviews. And performance per watt is abysmal. The 1070 consumes only 5 watts more at load (1%) and is almost twice as fast, severe WTF here?
So now AMD has to shoot themselves in the foot again on pricing just to move some of these.
Keep in mind I have been running 7970's in xfire for almost 3 years now, longer than any other gpu I've ever owned, pleased with them.