SKY have you heard about this:
"After further investigation, I've discovered that both MSI and Gigabyte shipped cards to reviewers that were clocked higher than the cards available at retail, which makes me wonder if the late-breaking note from Asus really was a last-minute retail clock change, or pre-planned shenanigans.
MSI also appears to have shipped their reviewer cards with a special BIOS that enabled a 120% power target, compared to only 109% available in retail BIOSes (ref: the Guru3D review's Overclocking page); Asus does not appear to have followed suit on this stunt. I can't tell what Gigabyte did, as none of the reviews I can find either mention the power target or have a handy Afterburner screencap.
I'm deeply unimpressed by both of these moves. Review samples that are up-clocked compared to shipping cards is bad enough, but at least the review clocks should be easily achieved on retail cards. Review samples that take advantage of settings unavailable to retail cards (without risky and--AFAIK--warranty-voiding BIOS modification) is just plain unacceptable. I'm disappointed that these items weren't called out in reviews, but in fairness to the reviewers, it's been a long time since the quack.exe debacle, and we've probably all fallen out of the habit of checking for obvious benchmark cheating.
Boo, manufacturers! Can't you be happy with how great the 980Ti's performance is without cheating?"
NCIX FORUMS - 980 ti Strix Page 1