I think we are mostly past the point where it matters at all... the cheapest board is going to work just as well as the most premium board for the 99% of users. It's mostly for the extra features along with the looks.
The DIY computer market feels like it's shifting with the way prices are. For a brief period of time, it was cheaper to build your own than to buy prebuilt, but that's evaporated now. It's become an expensive hobby I'd say, and those willing to pay will likely go towards the premium product lines not the value ones.
With sales down, I wonder if we'll start to see the value lines disappear too.
This board definitely captures the essence of the Crosshair from 20 years ago.... but it doesn't even feel that long ago... and seems a bit tame? I suppose ASUS was never too outlandish though.