I agree with you to a point FK..Intel has a massive portfolio of technology products compared to AMD, so they'll stay healthy even if their CPU's falter...but it could become a major hit to their brand in both business and consumer worlds, if they don't have a true competing product. if AMD keeps their timeline on track so the following 2 generations after Zen 3 still provide substantial gains, Intel will be left behind in the performance world which will leave them with a bad smell for years.